Bringing to life its Now Is A Good Time campaign for the on-trade, the Magners blipp offers consumers the chance to win prizes.
Ed Shoebridge, head of customer marketing at Magners, said: “Magners Irish Cider is the UK’s favourite bottled apple cider brand, synonymous with spontaneous summer fun. Our new promotion, The Original Win, gives on-trade customers the chance to win an array of great prizes, picked to fit the taste of our core fans.
“Simple, fast and sharable, this marks a big step forward for the brand as we partner with Blippar for the first time in using the latest technology to further enhance the Magners experience.”
© FoodBev Media Ltd 2024