The new partnership which will last until the end of the 2015/16 season will see the well-known Japanese brand become the Club’s Official Soft Drink Partner in Japan.
Kagome produces a range of vegetable and fruit based soft drinks, including tomato juice, fruit & vegetable mixed juice and vegetable-origin lactic acid bacteria based drinks aimed at consumers who live a healthy and active lifestyle.
Manchester United’s commercial director, Richard Arnold said: “Kagome’s products symbolise health and wellbeing and what better way to endorse this than to partner with the number one club in the world’s biggest sport.
“This is the Club’s first partnership of its kind and we are delighted to be able to work with such a well-established company that, like United, has over 100 years’ experience in its field.
“Manchester United has almost four million followers in Japan and every time we visit, the welcome we receive is overwhelming. I hope that all of these fans will support this new way of connecting with the Club and enjoy some of the great products and activities Manchester United and Kagome will bring them.”
Source: Manchester United Ltd
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