This factual insight from Beneo-Remy reinforces Mintel’s & New Nutrition Business’s initial predictions issued at the beginning of 2009.
Vincent Caluwaerts, sales & marketing manager from Beneo-Remy, said: “Recent food scares have put natural ingredients high on the consumers’ priority list. To enable food manufacturers to respond to the increased consumer suspicion over food content and desire for ‘Natural’ and ‘Free-from’ products, they require ingredients providing a clean label solution, like Beneo-Remy’s range of natural and nutritious rice derivatives.”
In 2008, the number of clean label product launches grew by an impressive 48%. The trend remains buoyant in 2009, with nearly 4,500 new, clean label products launched in the first five months of the year. Western Europe dominates with 40% of clean label launches, with North America and Asia also performing well, each with a 17% share.
“As outlined in the Mintel report on trends, consumers respond well to authentic, simplistic messages and natural products that fit well with a balanced, healthy living lifestyle,” said Vincent Caluwaerts. “With this in mind, we’ve been working closely with leading food and beverage manufacturers to see how our rice derivatives can best provide innovative solutions.”
Source: Mintel 2009 Trends Report
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