New World Foods (Europe) Ltd is a wholly owned subsidiary of Mariani Foods Pty Ltd Australia, and will be managed completely independently to better serve the UK and European markets.
These changes are part of the companies’ 2014 market growth strategy. The acquisition includes a Yorkshire-based factory, which will allow New World Foods the scope of manufacturing UK produced Beef Jerky and Biltong.
Don Nisbet, group MD of Mariani Foods, said: “This is an exciting time for New World Foods. We have successfully acquired the assets from Bare Earth that will allow us to offer British-made biltong and jerky, something that means a lot to the consumers we’ve spoken to over the years.”
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