Mariani Foods has also confirmed order increases with UK retailer Costco, which stocks its Mariani Beef Jerky nationwide, as well as with UK department store Selfridges, for whom it is the exclusive supplier of a bespoke range of beef jerky for its food hall delicatessen counters.
Mariani Foods is also in discussions with numerous other distributors and retailers across Europe.
“Customers are interested to try something new, and our soft beef jerky offers them that,” said Don Nisbet, managing director, Mariani Foods. “Its easy-to-chew texture and vibrant flavours make it different to most of the jerky currently available in Europe. These new distribution contracts in Europe and our UK clients’ increased orders are testament to that fact that consumer demand is growing for something different in the meat snack market.”
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