Marie Brizard Wine & Spirits (MBWS) has finalised the sale of its MBWS Polska unit and the Polmos Łańcut distillery to Poland-based United Beverages.
The sale of the Polish operations was announced on 16 July 2020, and this agreement forms part of MBWS’ strategic plan to review its activities with regard to their capacity to generate long-term value within the group.
MWBS sales in Eastern Europe have been significantly impacted by the pandemic, as the company announced in its H1 results that sales for MBWS branded businesses in the region dropped 17.2% in the six months to 30 June 2020, with a notable 46.4% decrease in Poland.
MBWS claims that the acquisition by United Beverages will “give these entities the critical size required for a sustainable, profitable business.”
Following the sale, MBWS announced that the two groups will operate a distribution agreement, with United Beverages responsible for the distribution of MBWS products in Poland.
Speaking in July, Andrew Highcock, CEO of MBWS, said: “I am pleased that we have been able to reach an agreement with the United Beverages Group, one of the largest and most established players in the Polish alcoholic beverages market, with over 25 years of experience.
“I am convinced that we found a great home for the Polish assets, which will secure their long-term future. Above all, this choice allows the continuity for the employees of our subsidiary, whom I would like to thank for their commitment and who will benefit from a new momentum within United Beverages.
“For MBWS, this agreement is also another step forward in our group strategy of simplifying the operating model and of focusing on investments in shareholder value optimising assets.”
Earlier this month, MBWS also agreed to sell French wine producer Moncigale to Grands Vins JC Boisset for an undisclosed sum as part of this long-term strategy.
© FoodBev Media Ltd 2020