Marmite’s digital agency, Kinetic, and its creative division Fuel, have worked with Grand Visual, DDB and Clear Channel to create the interactive bus shelter, launching at the start of December.
The bus shelter has been transformed into a Marmite Gold photo booth which takes amusing pictures. Participants are then given the chance to directly upload their image to the large digital screen amongst the Christmas lights for all to see.
Source: Unilever
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