Mars Food has added two new ranges to its Ben’s Original portfolio in time for the summer season – Plant Powered meals and two microwavable rice pouches.
Ben’s Plant Powered is a new plant-based meal line available in three variants: Chilli Non-Carne, Spicy Lentil Stew and Sweet Potato & Chickpea Tikka Masala.
The microwaveable meals can be ready in 90 seconds, with each ready-meal a source of fibre and protein and containing no artificial colours, flavours or preservatives.
Ben’s Original is also launching two limited-edition flavours of microwavable rice pouches – Korean BBQ and Katsu Curry.
Korean BBQ includes steamed long grain rice with red peppers and infused with fiery hot chilli, sesame oil and Korean BBQ inspired spices. Katsu Curry features steamed long grain rice with a Japanese katsu curry inspired blend of soy sauce, curry spices and a gentle coconut aroma.
Gareth Williams, Ben’s Original marketing manager, said: “…Our Ben’s Plant Powered meals have been co-created with consumers to help make it easy to prepare delicious meat-free versions of best-loved recipes. Ben’s Plant Powered pair perfectly with our microwaveable rice range because we know that when people eat plant-based, rice dishes over-index as their meal of choice.”
Ben’s Plant Powered meals will be available from June for an RRP of £2.49 while the limited-edition microwavable rice pouches will be available from June for an RRP of £1.76.
© FoodBev Media Ltd 2022
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