Initially, the subsidiary will coordinate raw material purchasing with a focus on tea and supply chain management from Southeast Asia. In the medium-term, the team will also provide technical support to manufacturers of beverages and dairy products, confectionary and baby food throughout the Southeast Asian region from the Singapore office.
In addition, it will intensify sales and marketing activities for the group’s products throughout the region.
According to Tony Laurent, general manager of Martin Bauer Pte Ltd, Singapore fulfils the requirement for geographic proximity to the tea-growing areas, making it ideal for customers and the company itself by improving efficiency of the added-value chain.
“We’ve identified the procurement of high-quality raw materials as being one of the greatest challenges facing the industry. Our customers can count on first-class products thanks to our long-standing alliances with suppliers and partners,” Laurent said.
“We’ll start with purchasing and supply chain management for black and green tea. In the medium-term, we want to provide an even better service to our existing customers and open up new markets in Asia. The Singapore office will underline our local presence.”
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