This ground-breaking approach passes complete control over to craft beer fans who are encouraged to vote on the various elements of the brew on Twitter, Facebook and the BrewDog blog.
From Monday 25th March, every day at noon, BrewDog will post on their blog asking beer fans to vote on three options for various elements of the #Mashtag brew. They will also be offering advice to craft beer fans about the brewery process and the effect of various ingredients on the finished product.
The voting options are as follows:
FoodBev will announce the final outcome next week…
Source: Manifesto London
© FoodBev Media Ltd 2024