From this month, 70cl and 35cl bottles of The Famous Grouse and Jim Beam White, and from August 70cl bottles of Teacher’s, will be available price-marked, extending the existing range that includes 70cl and 35cl bottles of Sourz.
The introduction of price-marking across Maxxium’s bestselling spirits is based on independent research that shows that 86% of shoppers trust a price-marked item over the price on-shelf, and that 70% view PMPs as a promotion.
Maxxium’s business sector controller for impulse retail and off trade wholesale, Ali Brown, said: “Shoppers are scrutinising price more closely than ever and therefore it has become increasingly important to offer fair pricing and perceived value for money. Beer, wines and spirits is the third biggest sector by value in convenience, accounting for 12% of sales, and by extending price-marking to these leading spirits brands, we enable retailers to communicate prices clearly, instil confidence and most importantly grow this highly profitable category.”
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