The agreement will see the German company take a majority shareholding in the successful UK juice drinks business.
Over the past 20 years the business has grown a portfolio of brands which are sold in 46 different countries with annual sales of €200m.
Feel Good’s range of ‘100% natural drinks with ‘no added sugar’ is now available in over 20,000 outlets in the UK and sold in 17 countries overseas.
The collaboration will result in significant international expansion opportunities for the Feel Good Drinks range. The partnership will also present major opportunities in the UK for MBG International’s range of premium soft drinks.
Source: MBG
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