Performance by segment was as follows:
In July, US comparable sales were relatively flat as the promotional activity didn’t offset the effects of the sluggish economy and last year’s launch of the Mango Pineapple smoothie.
According to a company release, customers’ ongoing appetite for McDonald’s breakfast and the McCafe Frappe line-up supported the month’s results.
Europe reported a 0.6% decline in comparable sales for July as strong results in the UK and Russia were more than offset by weaker performance in Germany and several Southern European markets amidst an increasingly difficult environment.
Asia/Pacific, Middle East and Africa reported a comparable sales decrease of 1.5% for July. Positive results in Australia were more than offset by ongoing weakness in Japan and the negative impact from the shift in timing of Ramadan.
Source: McDonald’s
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