The company is placing focus on reinvigorating the look, feel and function of the majority of its more than 1,400 restaurants across the country.
In front of the counter, McDonald’s Canada is focused on creating ‘more inviting and relevant restaurant environments’, while behind the counter, its emphasis is on building infrastructure to facilitate continued menu evolution and ‘enhancing the customer experience’.
John Betts, president and CEO of McDonald’s Canada, said: “This is a pivotal time for McDonald’s and we’re placing unwavering focus on transforming the face of our brand.
“Strong and sustained business results have put us in a unique position to make this historic investment in improving restaurant ambiance, enhancing service and supporting our continued menu evolution.”
Underpinning the company’s re-imaging effort is a focus on enhancing speed and quality of service. A new front counter service platform provides integration between the point-of-sale and the food preparation area, ensuring improved order accuracy and allowing for increased engagement between McDonald’s crew and customers.
The addition of double-lane drive-thrus inside and outside restaurants should help to speed up overall service.
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Source: McDonald’s
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