The TV spot gave the potential donors the opportunity to meet Anastacio Cuevas and learn how RMHC and the Ronald McDonald House programme kept his family close by to help him beat leukemia.
Marty Coyne, president and CEO, RMHC, said: “Studies show a family’s presence helps a sick child heal faster and cope better. And the support and generosity of individuals and corporate donors such as McDonald’s allow us to keep families together during the most trying times – when they are battling the illness of a child.”
Source: McDonald’s
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