On the eve of the inaugural Winter Youth Olympic Games in Innsbruck, Austria, McDonald’s president and chief operating officer, Don Thompson, and executive vice president and global chief brand officer, Kevin Newell, joined International Olympic Committee president, Jacques Rogge, to formally announce the renewal.
Thompson said: “As the official restaurant of the Olympic Games, we take tremendous pride in feeding the athletes and visitors from around the world, and are excited to play a role in helping make the Olympics possible. In keeping with McDonald’s ongoing commitment to children’s well-being, we will continue to communicate with kids about the importance of balanced eating and active lifestyles through our partnership with the Games.”
McDonald’s long-standing support of sports initiatives for kids extends beyond the 17 days of the Games to include programmes that promote physical activity at the local, national and global levels through partnerships with thousands of sporting associations. McDonald’s franchisees around the world support their local communities through grassroots sponsorships ranging from little league baseball teams in the US, to youth football (soccer) teams in the UK, to backing Olympic hopefuls in Canada and South Korea.
Source: McDonald’s
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