Blended tea is the new marketing mantra at McLeod Russel India, the world’s largest tea producer. The company, which has acquired tea plantations in Vietnam and Africa, has decided to set up a blending unit in Dubai that will cater to the global market. This will be a new line of business for the company, which has an annual production of 100m kg.
Talking to newsmen on the sidelines of the company’s annual meeting, managing director Aditya Khaitan said, “We have teas from Uganda, Assam, Dooars and Vietnam. We now plan to supply blended teas to our network of buyers. These blended teas will be supplied to our international buyers.”
Initially, the main target markets for such blended tea will be the Middle East and the CIS countries, as these countries are open to multi-origin blended teas. The blending unit will be operational by October-November this year.
Separately, Aditya Khaitan stated that McLeod Russel India will be increasing tea output by about 10% over the next 3-4 years.
Source: The Economic Times/Business Standard
© FoodBev Media Ltd 2019