Dual-ovenable, hermetically sealable and widely recyclable in the UK, SmartFare dishes and bowls stay sturdy and cool to the touch from the oven to the table.
“Food manufacturers have invested heavily in the development of improved ingredient transparency and great-tasting new recipes over the years, but packaging hasn’t kept pace,” said Diane Teer, chief marketing and innovation officer, global food & beverage, MWV. “With SmartFare, the consumer research clearly suggests we have a shopper- and consumer-inspired solution that will help our customers unlock the full value of their investment by addressing consumer needs.
“By delivering differentiation at fixture, an increased freshness perception and an improved in-home experience, SmartFare is a critical new ingredient to commercial success.”
© FoodBev Media Ltd 2024