Pepsi is launching a retail campaign featuring one billion special edition Michael Jackson Bad 25 Pepsi cans, iconic music, epic live events and opportunities for fans to access special edition merchandise.
The partnership coincides with the 25th anniversary of Jackson’s multi-platinum Bad album and record-breaking tour, around which the Michael Jackson Estate and Sony Music have celebratory projects underway.
To celebrate Jackson’s incredible contribution to pop music, Pepsi, Sony Music and the Estate of Michael Jackson have teamed up to share new mixes of Michael Jackson music from the Bad album with fans around the world.
Pepsi will feature iconic silhouette imagery of the King of Pop on cans with the launch of collectible limited edition can designs. Pepsi will also run contests in markets around the world giving fans the opportunity to win merchandise including
In China, a 330ml limited edition can will be available at retail locations nationwide.
Later in May, the US will launch a nationwide retail campaign including a limited edition 16oz King of Pop Pepsi can, as well as initiate a retail, music-themed promotion.
Source: PepsiCo
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