The first shipment of cheese arrived in China this month and regular shipments are scheduled to supply the country’s rapidly growing supermarket chains.
The market for cheese in China is seeing strong growth, and Yili (already one of China’s largest dairy companies) is focused on becoming the market leader in this sector. The company is already at the forefront of supplying dairy products through its yogurt, long-life milk, milk powder and ice cream businesses.
Milk Link’s cheese products will be sold in China under Yili’s ‘Pureday’ brand, and will include the Milk Link logo on all packaging.
“We’re delighted to be working in partnership with Yili, one of China’s largest and most innovative dairy companies,” said Neil Kennedy, Milk Link chief executive. “We look forward to a long and fruitful relationship.”
Gang Pan, CEO and president from Yili, said: “We are delighted that we will be able to supply our customers with the finest award-winning British cheeses. We like to work with the best suppliers available and believe that our partnership with Milk Link, one of the UK’s leading producers of British cheeses, will be a strong one.”
Source: Milk Link
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