From the new year, the partnership with Bibendum will offer a greater range and depth of wines to a range of brands that add value to the consumer offer and drive incremental profit for Molson Coors’ customers businesses.
Miller Fitzgerald, trading director for Molson Coors (UK), said: “We’ve been in discussions with Bibendum for several months and throughout the process we have been most impressed by the quality and value of their range, their extensive category knowledge and their great passion for wines.
“Our customers have been asking us to provide more choice in the wines we can supply, and Bibendum’s expertise and advice will help us to better meet customers’ needs and expectations from a national drinks distributor such as Molson Coors (UK).”
In addition to the range of wines, Bibendum will also provide Molson Coors (UK) with category advice and expertise, as well as training packages tailored to support our customers businesses and help them grow their profit.
Source: Molson Coors (UK)
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