Products ranging from Dora the Explorer frozen soybeans to Elmo juice boxes will be discontinued and replaced with organic alternatives in cartoon-free packaging.
Scott Nash, founder and CEO of Mom’s, said: “Marketing to children is wrong and should be illegal.
“Advertising is a shady game. It focuses on creating a shallow emotional attachment instead of pointing out the merits of a product. Unfortunately, it works-and young children are particularly susceptible.”
Nash, a father of three, first noticed the prevalence of cartoons on products marketed to children when his three-year-old daughter begged her mother to buy a breakfast cereal co-branded with Clifford the Big Red Dog.
Source: Mom‘s Organic Market
© FoodBev Media Ltd 2024