Mondelēz International has launched two new chocolate bar varieties under its Cadbury brand: Cadbury Darkmilk Praline and Cadbury Caramilk Crispy.
Cadbury Darkmilk Praline joins the brand’s Darkmilk range, containing rich high-cocoa chocolate with a creamy hazelnut filling. The Darkmilk range contains 40% cocoa.
Meanwhile, Cadbury Caramilk Crispy features a golden blend of white chocolate with a light crisped rice inclusion.
Christina Bland, junior brand manager for Cadbury Tablets at Mondelēz International, said: “We are extremely proud to be unveiling these two fantastic new innovations across two brilliant brands. We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this.”
She continued: “Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”
Both bars are available in an 85g format.
© FoodBev Media Ltd 2023