Coffee Made Happy will invest a minimum of $200m to empower a million coffee farming entrepreneurs by 2020. The programme is designed to help the next generation of farmers, inspiring, training and building their capacity to improve their livelihoods and attract new generations back to the small-scale farming sector.
“Coffee Made Happy is a bold, industry-changing move, and we think it’s achievable,” said Hubert Weber, president, global coffee. “This is the right thing to do for farmers, for the environment and for our business. Together, we can help make coffee farming an attractive profession for generations to come.”
Coffee Made Happy plans to increase farmer productivity and the viability of small-scale coffee farming, strengthening agricultural practices and helping to build more sustainable coffee communities.
Mondelez International is already collaborating in sustainable agriculture with partners such as Rainforest Alliance and the 4C Association.
Coffee Made Happy is the latest in Mondelez International’s plans to make its full supply chain more transparent and sustainable, from bean to cup.
All 10 of the company’s European coffee plants send zero waste to landfill, and it plans to do even more by using new manufacturing technologies, recycling shipping materials and choosing more sustainable transport materials.
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