As specialists in the vending and convenience markets, Clever Little Drinks Company is the ideal partner for a move into this area, leaving Milk Link to concentrate on other elements of the Moo brand, such as the recently launched extended shelf-life flavoured Moo milk.
Produced in a 250ml carton, Mini Moos come in strawberry, chocolate and banana flavours. There’s also a semi-skimmed variety. These handy, healthy drinks are perfect for the vending machine and lunchbox markets.
Clever Little Drinks Company has already secured listings with vending companies such as Boxlogix, Out of The Box, and On the Button Vending, as well as supplying a number of school authority contracts and convenience retailers. The product was launched last month and is now available to order from The Clever Little Drinks Company.
Heather Coates, senior brand manager, said: “We’re really excited to have teamed up with The Clever Little Drinks Company. The collaboration brings together Milk Link’s expertise in producing high-quality, natural and nutritious long-life milk, and The Clever Little Drinks Company’s knowledge of the convenience, foodservice and vending markets.”
Jason Kerr, MD of The Clever Little Drinks Company, said: “The Mini Moo milk drinks are the perfect addition to our healthy drinks brand portfolio, and we’re really pleased to have teamed up with Milk Link to licence the Mini Moo milks.”
The Moo brand was launched in 2004 in response to increasing trends for healthy eating, and tasty dairy products that are packed full of calcium, protein, minerals and vitamins.
Source: Milk Link
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