The FSC label, which was carried on around 8.5 billion Tetra Pak packages in 2010, certifies that the paperboard used for the packaging material comes from responsibly managed forests and other controlled sources.
“This is a clearly positive achievement which contributes to protect forests and improve forest management globally,” said Håkan Wirtén, CEO of WWF Sweden. “WWF encourages Tetra Pak and other companies to continuously increase the use of FSC-certified materials and products.”
The first Tetra Pak package with the FSC certification label was launched in the UK by Sainsbury’s in 2007. Today, it is being applied by retailers and brand owners in 39 countries, including China, the US, Canada, across South America and throughout Europe.
Among the countries that have taken up FSC labelling is Argentina, which has 1.8 billion FSC-labelled Tetra Pak packages, representing 70% of total Tetra Pak packaging delivered in that country.
Benelux has 1.2 billion FSC-labelled Tetra Pak packages, representing about 60% of total Tetra Pak packaging material delivered there.
In a recent survey of 6,600 consumers in 10 countries conducted by Euromonitor for Tetra Pak, around half said that the absence of information about the environmental profile of a product was an issue in their purchasing behaviour. And the same proportion said they find on-pack logos helpful in understanding the environmental impact of beverage packages.
Source: Tetra Pak
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