The agreement will see the companies work together out of a joint distribution centre in Bristol. The arrangement will enable Morgenrot to directly supply burgeoning areas such as Bristol, Cardiff, Bath and Gloucester.
“With the southwest a thriving hub for the on-trade, plus another route into London, it’s an area we’ve been looking at for a while,” said Morgenrot commercial director John Critchley. “With our Spanish brands seeing incredible year-on-year growth, I’m delighted and very excited to be working closely with Mevalco moving forward.”
Source: Morgenrot
© FoodBev Media Ltd 2024