This will be the retailer’s third fully transactional website following the launch of MorrisonsCellar.com in November 2012 and the acquisition of baby care retailer Kiddicare.com in 2011.
Sam Rayner, Lakeland’s MD, said: “Lakeland are delighted to have the opportunity to offer our products for sale on Morrisons.com. This is a unique opportunity for us to work closely with one of the UK’s leading grocers and we see a lot of opportunity in the links between our respective products and services.”
Source: Morrisons
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