Morrisons says that it has become the first British supermarket to launch its own line of carbon neutral eggs.
The new Planet Friendly Eggs come from Morrisons farms where hens are fed a soya-free diet of insects, which are in turn fed on food waste from the supermarket’s bakery, fruit and vegetable sites.
The ‘circular waste’ feeding scheme is powered by Better Origin technology and reduces deforestation and carbon emissions caused by the production and transportation of soya.
The carbon-neutral eggs are part of Morrisons’ commitment to be directly supplied only by zero-emission British farms by 2030, and the University of Cambridge has reportedly confirmed the egg line’s carbon neutral status.
Sophie Throup, head of agriculture at Morrisons, said: “This is our first carbon neutral product and there will be many more to come. It’s all part of our drive to be directly supplied only by zero-emission British farms by 2030. We know our customers consider the environmental impact of the food they eat and want affordable zero-emission produce. Eggs are a regular weekly purchase for most households and so we’re thrilled that after 18 months of hard work with our farmers – these eggs are finally hitting our shelves.”
Morrisons Planet Friendly Eggs cost 30p each or £1.50 for a pack of six. They are initially available in 50 Yorkshire stores and the retailer’s new lower environmental impact store in Little Clacton, with a nationwide rollout planned for 2023.
The announcement comes after a move by the supermarket chain to scrap ‘use by’ dates on 90% of its milk to help reduce waste.
© FoodBev Media Ltd 2023
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