Morrisons will launch a new website in spring 2013 bringing Lakeland’s kitchenware to new customers as part of its non-food offering through Morrisons.com.
This will be the retailer’s third fully transactional website, following the launch of MorrisonsCellar.com in November 2012 and the acquisition of baby care retailer Kiddicare.com in 2011.
The partnership is the latest step in Morrisons’ strategy of expanding its non-food business online to allow its supermarkets to remain focused on fresh food. Morrisons is initially launching categories that are close to food with its wine and kitchenware offerings.
Lakeland’s range of kitchenware will sit alongside Morrison’s existing range of everyday essentials.
Source: Morrisons
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