Philips will outline the goal at the company’s second Farming Conference, where it will meet with more than 350 farmers and suppliers in the agricultural community.
New plans include a £21m investment to increase the company’s capacity at its abattoir in Colne, Lancashire (UK). Morrisons is the only retailer to buy livestock from the farm and process them at its abattoirs in Colne, Spalding, Lincolnshire and Aberdeenshire, according to the supermarket.
There will also be investments in fruit, vegetables and salad packing to add to the company’s recent investments in seafood and meat processing. Morrisons is to complete a £200m investment in the expansion of its manufacturing food arm by 2013. This will mean it will buy more fresh food directly from farmers than its rivals.
Philips said: “If market conditions continue, we will become the UK’s largest manufacturer of fresh food by 2015. This investment sets us apart from other retailers and means that we will be the biggest customer for UK farms. This will continue to build on our record of serving the freshest and best food that our farmers have to offer with minimal waste in the supply chain.”
The company saud that by making more of its fresh products, Morrisons can control quality, cut out middlemen and deal directly with farmers. This means Morrisons buys and make use of whole crops of fruit and veg or whole animals. Vion UK is currently Britain’s biggest manufacturer of fresh food, with Morrisons the second largest.
Source: Morrisons
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