This older audience is much less keen to give up alcohol than the UK’s youngsters, with almost twice as many (64%) 18-24-year-olds claiming they are happy to ditch the drink to lose weight, counter to reports of a so-called ‘irresponsible generation’.
The research was conducted as part of a wider exploration of New Year’s Resolutions, which shows that weight loss is still the most popular New Year’s resolutions for all ages.
Despite 34% of us making resolutions to kick-start our New Year positively, we may actually be embarking on a guilt-ridden 2013 by setting ourselves up to fail.
Of those choosing to lose weight next year, only 5% believe this goal is ‘easy’ to achieve. In fact, more than half of us (57%) give up by February anyway, shunning exercise and gorging on comfort food instead.
Other facts highlighted in the research include:
Source: Slim-Fast
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