The programmes are:
The new website is described as a digital destination ‘with a focused mission to cover the voices and stories of today’s youth culture’.
Green Label will tap established and up-and-coming voices, as well as an independent in-house editorial team, to develop, curate and syndicate the latest stories and emerging trends in youth culture across Art, Music, Action Sports/Sports, Style and Places.
The platform will also feature content from a diverse range of respected media partners. Feature stories on the platform will be amplified by Complex Media’s and Mountain Dew’s social media networks to broaden reach and drive traffic to the destination site.
Source: PepsiCo
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