The 30 second spot, ‘Trade,’ which was created by BBDO New York, will air this weekend as Earnhardt debuts the No 88 Diet Mountain Dew/National Guard Chevrolet for the first race of the 2012 NASCAR season. The ad features a shopper driving away with the prize after Earnhardt makes a surprising trade for an ice-cold Diet Mountain Dew because “Yeah, it tastes that good.”
Mountain Dew and AMP Energy have been partners on Earnhardt’s cars since he joined Hendrick Motorsports in 2008. Diet Mountain Dew assumes the primary sponsorship role for No 88 with the start of the 2012 season and AMP Energy will remain as a major associate sponsor, retaining a significant presence with the team.
Emily Silver, senior marketing manager, Diet Mountain Dew, said: “Diet Mountain Dew is off to a strong start in 2012, with solid growth and the news that we’ve passed the billion dollar sales milestone. And, with Dale Earnhardt, Jr on-board to help us spread the word about the great taste of Diet Mountain Dew, we only expect things to accelerate from here.”
Source: Mountain Dew
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