Plant-based meat company Moving Mountains is entering a new category with the launch of its plant-based fish fingers in the UK.
Moving Mountains Fish Fingers join the brand’s line up of plant-based meat products including burgers, sausages, mince, meatballs and hot dogs.
With its new product, Moving Mountains aims to tackle over-fishing with a sustainable alternative that is free from mercury and micro-plastics.
Made with soy protein, the fish fingers are coated in golden breadcrumbs, offer 10g of protein per 100g and are described as having a “succulent, flaky texture”.
With 70 calories per fish finger and zero cholesterol, the new product can be cooked in five minutes from frozen in a frying pan or 15 minutes in the oven.
Simeon Van der Molen, founder of Moving Mountains, said: “To save the oceans, consumers need to reduce consumption of traditional fish. We have provided a solution by creating our first-ever plant-based fish to tackle this sustainability crisis and are really pleased to have partnered with Waitrose to launch this product.”
The creator of the ‘UK’s first’ plant-based bleeding burger claims its plant-based fish fingers have the taste and texture of the real thing.
Van der Molen added: “We use natural plant-based ingredients and scientific processes to recreate the taste and texture of the real thing so that they’re delicious as well as healthy, and provide a real alternative for meat-eaters, vegans, vegetarians and pescatarians.”
Moving Mountains Fish Fingers will be available from 27th December in Waitrose for an RRP of £3.60 for a pack of ten.
© FoodBev Media Ltd 2020
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