Midcounties Co-operative has initially placed Muddy Boots’ burgers into 18 West Midlands stores, and Budgens, owned by The Musgrave Group, which has 176 independently owned local food stores in England and Wales, will make them available nationwide from 19 November.
Muddy Boots, which is owned by husband and wife team Roland and Miranda Ballard, has been supplying Waitrose and Ocado for just over a year and is now looking forward to this next chapter.
Roland Ballard, co-founder of Muddy Boots, said: “This is a terrific time for us to be expanding. As a small business, it is important that we do this at the right time so as not to jeopardise the strength and efficiency of the contract nor, vitally, the quality of the product. We are so happy that we are ready to take these next steps now and to be able to introduce our burgers to more shoppers.”
Source: Muddy Boots
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