Sports nutrition brand MyProtein has teamed up with confectionery manufacturer Swizzles to launch its new protein flavours.
Aiming to bring a sweet treat without the guilt, their Clear Whey Isolate will be available in the following classic sweet flavours: Refreshers, Love Hearts, Drumstick and Parma Violet. The range will contain 20g protein, low sugar and less than 90 calories.
A brand new Drumstick flavoured Layered Bar will also be available as a limited-edition offering, with layers of protein taking on the iconic lollipop colourings.
Founder and CEO of The Hut Group Matthew Moulding said: “Innovation is key for Myprotein; we are always looking to push boundaries and break the mold, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship.”
The products are now available on the MyProtein website.
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!