A key part of 2012 will be generating awareness amongst media and stakeholders of the NHC Scientific Panel. The panel is one of the most important elements of the NHC; everything communicated by the NHC is based on science, approved by the panel, and the panel is also responsible for identifying new research as well as any gaps, that might require further research.
The NHC Scientific Panel is made up of four leading experts in nutrition and hydration:
The organisation will also complement their panel with a number of experts, including Professor Paul Gately – to assist in communicating the NHC’s hydration message.
After the meeting an informal reception was held and attended by many people who had worked with the NHC throughout 2011. NHC general manager, Kinvara Carey presented the organisations highlights of 2011 which included a school hydration survey, which showed that drinking water for 14 days could improve children’s concentration and ability to perform and feedback from the ‘Hydration and Health’ leaflets that were distributed to 6,000 GP surgeries and were judged as informative and easy to understand. It was also revealed that this year, the NHC has generated 223 positive articles in the media, with an advertising equivalent of £238,000.
The day ended with an insightful and engaging presentation by Professor Tom Sanders based on his soon-to-be-published ‘Water Review’. He talked about the vital role that water plays in terms of healthy hydration with particular reference to its importance for maintaining optimal cognitive function, and the specific hydration needs of vulnerable groups such as the young and the elderly. He also discussed the scientific evidence of water’s beneficial or preventative role in some specific medical scenarios including lowering the risk of colorectal cancer and type 2 diabetes.
Source: Natural Hydration Council
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