The new ad is said to be designed ‘to reposition the brand’s personality for its core demographic of 25-45-year-olds’.
Daytime broadcasts will feature a bottle of still Buxton Natural Mineral Water to dial up everyday, healthy hydration, while evening broadcasts will display a bottle of sparkling Buxton Natural Mineral Water.
The campaign follows a £2m investment in new brand communications and will be on air for four weeks from the end of May 2014.
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