Continuing through 2014, the Orange County-based juice bar will expand in new neighbourhoods:
The 23-store expansion will feature the new Nekter 2.0 design, which is a modernised version of the classic Nekter Juice Bar.
Nekter has taken a modern-farmhouse spin and added a California-inspired curated art wall, chalkboard accents and a simple black and white colour palette throughout.
“We look forward to sharing the Nekter life in these new communities,” said CEO Steve Schulze. “Our goal is to recreate juice the way Starbucks recreated coffee. A neighbourhood juice bar where you can enjoy a healthy juice, made to your liking, every morning, at an everyday price.”
© FoodBev Media Ltd 2024