Neon Penguin has launched a new range of alcoholic ice lollies and ice creams, packaged in vibrant tubs from creative agency Robot Food.
The brand’s new range of ice creams is available in zesty lemon drop, chocolate martini, mint mojito and strawberry daiquiri varieties. Combining cocktail favourites with indulgent ice cream, the innovation constitutes “a new kind of ice cream for adults,” Neon Penguin said.
Its bold new design features bright, exciting colours coupled “to form a brand with huge standout that perfectly suits the adult nature of the product,” Robot Food said. “The contrasting effects of a dark coloured background with vibrant, punchy colours and indulgent product photography further amplify the exciting cocktail flavours and bring the brand to the forefront,” it claimed.
The Leeds-based agency were also behind the name Neon Penguin.
Neon Penguin founder Martin Vincent said: “I knew I was onto a winner with the product, but Robot Food’s stellar execution demonstrates its point of difference in such an engaging way. I’m sure Neon Penguin will be a hit with adults of all ages.”
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