Nescafé has released the following statement:
As the world’s leading coffee brand Nescafé has a history of delivering iconic advertising campaigns. In order to ensure that we continue to deliver pioneering campaigns that are relevant to today’s consumers we have decided to review our agency support.
Following a competitive pitch we have selected Publicis as our new communications partner for Nescafé in the UK and Ireland. We look forward to working with the new team to continue to deliver world class communication campaigns for our flagship brand.
Publicis already successfully work on the Nescafé account in a number of countries such as France, Australia and the Philippines and we will look to build upon learnings from these markets in future communications.
McCann will continue to work on Nestlé UK accounts such as Nesquik and on other Nestlé brands globally.
Source: Nestlé
© FoodBev Media Ltd 2024