Nescafé are leading the way for international coffee day on 1 October with a live 24 hour Facebook stream to share morning coffee experiences.
The initiative called ‘Good Morning World’ invites members of the public to upload a few seconds video of themselves enjoying their morning coffee.
Michael Chrisment head of global integrated marketing at Nescafé said: “Wherever you go in the world, you’ll find people starting the day with a great cup of coffee. Few things connect us in the same way.
“‘Good Morning World’ unites everyone around the globe in celebrating the simple act of drinking a cup of coffee but in a way that recognises what makes each of us unique.
“It’s a truly global initiative and one that we hope will show that we’re all more alike than we are different, if only we could find ways to connect with each other.”
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