The new VertuoLine system has been designed to meet the tastes and preferences of the North American consumer, creating an American-style large-cup coffee as well as the authentic European espressos for which the brand is famous.
“VertuoLine will be a game changer and will revolutionise the most successful segment of the coffee market in North America and change the way coffee is brewed and enjoyed at home,” said Jean-Marc Duvoisin, CEO of Nestlé Nespresso. “We believe we are poised to reshape the entire industry in North America. We are entering a highly competitive market with a premium offering, and VertuoLine will win on quality and technology, for which we have long been the leader.”
The VertuoLine coffee range will include flavoured coffees as well as a half caffeinated variety among the eight large-cup coffee varieties and four espresso blends.
© FoodBev Media Ltd 2024