Nespresso has launched its new advertising campaign featuring George Clooney and Jean Dujardin, and focused on the question ‘How far would you go for a Nespresso?’. The campaign will be featured in the UK on top-tier broadcast channels such as Sky, Channel 4 and ITV, beginning 10 November through 31 December 2014. The new footage illustrates how Clooney has more than met his match in French actor Jean Dujardin as he is outwitted in his quest for a Nespresso coffee.
“I have been associated with Nespresso for many years and it’s fantastic that the ad campaigns continue to have such a positive reception,” said Clooney. “I was delighted to have the opportunity to work with Jean on this spot, even if he does get the better of me.”
“With the new Nespresso ‘What Else?’ campaign, we challenged ourselves to create a new and playful scenario with long-time brand ambassador George Clooney that viewers would enjoy watching and engaging with on TV and online,” said Guillaume Le Cunff, international marketing & strategy director, Nestlé Nespresso. “This year, we had the opportunity to also work with Jean Dujardin, which presented us with a unique dynamic for the TV commercial to show how far both will go to enjoy that incomparable Nespresso moment.”
“I enjoy the humour behind these Nespresso campaigns and had great fun working with George Clooney on the set of this latest episode,” said Dujardin. “I enjoy Nespresso coffee and took particular pleasure in drinking a Grand Cru destined for George!”
As with each of his Nespresso adventures, the Academy Award-winning actor and director collaborated closely with the brand, helping to select an intriguing storyline, improvising lines for maximum humour, and working with the director to create a sense of fun on- and off-camera. Nespresso and Clooney partnered with acclaimed director Grant Heslov, also an Academy Award nominated producer and screenwriter, actor and long-term Clooney friend.
A digital campaign featuring a 15-second teaser will run from 8-10 November. The launch of this campaign was created by a centralised Interpublic Group team based in Paris consisting of McCann for advertising, MRM//McCann for digital, Weber Shandwick for PR and Futurebrand for brand identity.
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