The company achieved ninth place in the study, which is designed to understand how organisations build trust and support with the general public worldwide.
It’s the first time Nestlé has ranked in the top 10, moving up three places from last year to become the highest scoring food and beverage company in the 2013 study.
More than 55,000 consumers from the world’s 15 biggest economies were interviewed for the study by reputation management consultancy Reputation Institute.
© FoodBev Media Ltd 2024