The company’s Balance Your Plate initiative provides health professionals with resources to use in their work with consumers, with a focus on providing tips and tools for creating nutritious meals by adding fresh ingredients to frozen, prepared foods.
“Maintaining a healthy diet and lifestyle requires commitment, but it doesn’t need to feel like a chore,” said Frank Higgins, president and CEO of Nestlé Prepared Foods Company in the US.
“Frozen meals can be just as nutritious as homemade ones,” he added. “They can also help reduce food waste by providing fixed portions, so people don’t prepare more than they need.
“We believe a resource like Balance Your Plate offers Americans what they want: easy steps for managing portions and calorie intake that still include their favourite foods.”
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