The company is working with China’s Organizing Committee of the National Community Care Campaign to raise awareness among senior and middle-aged citizens about conditions such as cardiovascular disease and of the importance of a healthy diet and lifestyle.
The ‘Elderly Care – Health Project’ will be rolled out in 10 cities, including Beijing, Shanghai, Guangzhou, Changsha, Chengdu and Nanjin, in the first phase starting this month.
According to recent figures from the National Committee on Ageing, the number of elderly people in China will reach 300m by 2015, accounting for almost a quarter of the total population.
Source: Nestlé
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