“We are delighted to announce the acquisition of the Juicy Juice business from Nestlé US,” said Henk Hartong III, senior managing partner of Brynwood Partners. “We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations.
“By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great-tasting products in innovative packaging formats.
“We thank Nestlé US for the opportunity to work with them on this transaction and look forward to a smooth transition of the business.”
The company, which expects to announce its management team in the coming weeks, will be based in Stamford.
Source: Brynwood Partners
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