Nestlé has released a new range of Starbucks-branded coffee capsules, called Starbucks by Nespresso, in the UK and Ireland.
From Monday 2 September, eight flavours of Starbucks by Nespresso blends will be available from supermarkets and online retailers.
The Nespresso capsules contain 100% premium grade Arabica coffee which is ethically sourced. The eight flavours are a precise roast of the signature Starbucks taste specifications.
These blends range from blonde, medium or dark roasts. The Starbucks by Nespresso line-up includes Blonde Espresso Roast, Colombia and Sumatra.
The aluminium capsules are recyclable and the coffee grounds are compostable. Consumers can recycle their used capsules through Nespresso’s recycling infrastructure of over 7,000 CollectPlus locations, as well as depositing their filled recycling bags to their nearest Nespresso Boutique.
Neil Stephens, who heads up Nestlé’s Beverages business in the UK and Ireland, said: “We are determined to bring high-quality coffee options to millions more consumers.
“Our coffee portfolio now boasts three iconic brands: Nescafé, Nespresso and Starbucks and we are constantly exploring new ways to bring these much-loved brands to more people than ever before. It’s just the latest in our long series of upcoming and exciting coffee innovations.”
Nestlé’s agreement with Starbucks saw the company pay $7.15 billion in cash for exclusive rights to sell Starbucks’ line of packaged coffees and teas last year. Nestlé said the deal will allow it to capture new growth opportunities and strengthen its global leadership position in the coffee business.
Previously this year, Nestlé launched the Starbucks for Nescafé Dolce Gusto series, alongside a range of whole bean, roast and ground coffees.
© FoodBev Media Ltd 2019
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